Student Detail

Name              : VINOSHINI A/P JAYARAMAN
ID                    : 1102701976
Course Code  : Gamma 2013 / 2014
Email              : shinigurl27@yahoo.com

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Major Project

Television Advertisement

Storyboard 1

 Storyboard 2

 Print Ads and Visual effects

Sketches

Minor Project

3D Modeling

 

 

3D MODELING PERSPECTIVES VIEW

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SIDE

IN FRONT

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Minor Project

Website

 

Situation Analysis

Proposal

Proposal

Advertising Design : Final Year Project

Name: Vinoshini Jayaraman

ID: 1102701976

Brand: Munchy's Muzic

Product Categories: Food and Beverage

Information

• Munchy's Muzic is biscuits from Malaysia and produced by Munchy's company.
• Munchy's Muzic has 3 flavours. Chocolate , vanilla and chocolate hazelnut.
• There are wafer cubes,nuss, gigabite and wafer rolls. 

      Issue/Problem

•      People have no confident in this product
•      People think its not delicious
•      Lack of promotion

      Idea / Concept

•      Set target audience for this brand
•      Create exhibition booth and television advertisement to let people know about the product
•      Identify the brand USP

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About me

I would like to introduce myself which my name is Vinoshini Jayaraman. I'm a student from Multimedia University Cyberjaya and currently doing Bachelor of Multimedia (Hons) Advertising Design.

I'm final year student and for now I am doing my Final Year Project (FYP) which the project is about product brand. The product that I choose for my Final Year Project is Munchy's Muzic.